You might remember phrases like “only you can prevent forest fires,” spoken by Smokey Bear or “take a bite outta crime,” from McGruff the Crime Dog. But how much do you really know about the company behind these iconic campaigns? Tell Me More guest host Celeste Headlee speaks with Wendy Melillo, author of the new book How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns about some of the hidden messages within these ads.

You might remember phrases like “only you can prevent forest fires,” spoken by Smokey Bear or “take a bite outta crime,” from McGruff the Crime Dog. But how much do you really know about the company behind these iconic campaigns? Tell Me More guest host Celeste Headlee speaks with Wendy Melillo, author of the new book How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns about some of the hidden messages within these ads.

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